HANDCRAFTED SERVICES
We provide tailor-made digital marketing services to fit your needs.
What our marketing services can do for you
Consulting
Planning and research can set your marketing initiatives on the right path.- Marketing Research
- SWOT Analysis
- Focus Groups
- Surveys
- Go-to-Market Strategy
- Media Planning
- Campaign Planning
- Team Training
Execution
Digital marketing from your website to search, social, email, and local channels.- Web Design & Development
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing
- Paid Media Buying
- Online Reputation Management (ORM)
- Local Listings Management
Measurement
Measure what matters to improve marketing performance.- Measurement Planning
- Key Performance Indicators (KPIs)
- Marketing Reports
- Marketing Analytics
- Business Intelligence
- Trend Analysis
- Executive Reporting
Strategic Marketing Consulting
Have an idea but need advice? Want to know how and when to strike the market? Our team will help you start on the right path.
Media Planning
Your media-mix should reach the right audience at the right time. We help plan your promotional dollars to have impact.
Strategic media planning helps determine when your ads will run and on what channels.
The mixture of paid channels should further your overall marketing goals and help to drive the results your brand needs.
Marketing Research
Need to determine product market fit or research your customers and competition before launch? We can help.
Using primary and secondary techniques we will help organize your marketing research so you can proceed with confidence.
Approaches include:
- Hypothesis Testing
- Quantitative Surveys
- Customer Interviews
- Focus Groups
- Competitive Research
- Data Analysis
SWOT Analysis
Understand yourself, your market, and your competition before you strike.
Conducting a strengths, weaknesses, opportunities, and threats assessment can help inform your strategic marketing approach.
Our team will work with you to analyze your current situation and find the optimal path forward.
Go-to-Market Strategy
Before launching a new product or service you need to know what need it solves for, how you will market it, and what's the underpinning business plan to make a positive return.
We will help you identify the buying center and customer personas, map a value matrix and messaging strategy to each persona, understand your buyer’s journey, pick a sales strategy and then create a plan to generate interest, trial, and adoption.
Focus Groups
Fast reactions from relevant customer personas can make or break your launch. We can help you get quick, honest feedback.
Focus groups are a useful tool to test hypotheses about your brand, market positioning, product or service.
We will lead guided discussions with representative parties to quickly determine the reactions that can be expected from your market at large.
Surveys
Be certain. Quantitative surveys help provide a level of statistical significance in the reaction to your launch that can't be achieved with other formats.
Effective survey creation and distribution is critical in generating significant answers to your questions.
Survey offerings include:
- Customer Feedback
- Net Promoter Score (NPS)
- Market Research
- Paid and Informal Distribution
Campaign Planning
Goal-driven campaigns can transform your marketing efforts into a cohesive unit following a defined strategy. We can help your plan take the next step.
Our team will craft a campaign plan that sets and tracks goals, leverages market research to inform segmentation and targeting of ads, generates applicable offers and messaging, determines budgeting within the media-mix, and coordinates with your overall business plan.
Digital Marketing Execution
Getting your marketing execution right makes a big difference. Our team can manage your marketing channels for full impact.
Web Design & Development
Your website is the central hub of your marketing. Let us help you craft the right messaging, design, and features that will connect with mobile and desktop users alike.
We bring a user-centric approach to UI/UX design and front/back-end development of your website and landing pages. Our developers are knowledgeable in the following technologies:
- HTML
- CSS
- PHP
- JavaScript
- MySQL
- JQuery
- AJAX
- JSON
Content Marketing
Content may be king, but generating the kind that draws in customers to your business is queen. Let us help you with technical writing, video, image, and blogging services.
Not all content is created equal. Our team will help assess your content needs from SEO-friendly website copy, to technical pamphlets, catchy social headlines, photo shoots, or ongoing thought-leadership ghostwritten for your blog to make your voice the trend-setter in your space.
Our content marketing services are produced in a timely manner with best-in-class in-house editing and grammar proficiency for English-language projects.
Search Engine Optimization (SEO)
Customers with a need, search. Let us increase the quantity and quality of traffic to your website through organic search engine results.
We pair up human-centered copy that tells your story with machine-understanding best practices to help you dominate SERP results on mobile, desktop, voice, and local search.
Link-building services can be considered in tandem with on-page SEO services as your need requires.
Search Engine Marketing (SEM)
Get a leg up on the competition with paid and organic search services. We can help you stand out on Google and Bing with relevant results that convert.
With search engines functioning as the gateway to finding your brand online, paying to have your results show up can be an ROI-positive endeavor. But you need the right practitioner to ensure your strategy and execution mirror the latest changes in user behavior and technology.
Our SEM services include:
- Pay-Per Click (PPC)
- Google Ads
- Bing Ads
- Campaign Strategy
- Keyword Research
- A/B (Creative) Testing
- Tracking and Reporting
Email Marketing
Your brand has customers, reach them with email marketing. Whether it's a newsletter to your database or prospecting to potential new customers, we can design and deploy email for you.
Email can be a powerful tool to reconnect with your customers and reach new ones. Our design, development, and deployment services can help build you a comprehensive email strategy to keep in touch with your customers and get in front of new ones.
Social Media Marketing
Stop your customers in their newsfeed with content, ads, influencer marketing, and customer engagement services.
Your brand can be the hub of communication with your customers on social media. A selection of our most requested networks are:
- LinkedIn, and
Our social media marketing services include:
- Content Publishing
- Content Promotion
- Advertising
- Brand Monitoring, and
- Comment Response (Customer Service)
Paid Media Buying
From programmatic buying to negotiating with media networks, our paid media strategy and purchasing tactics can help you leave your competition behind.
If media planning is the starting line, then media buying is the successful finish.
We negotiate favorable rates on channels such as:
- Over the Top (OTT)
- Cable
- Radio
- Online Radio
- Out of Home (OOH)
- Whitemail
- Geofencing
- Digital Networks
Online Reputation Management (ORM)
Without trust, your brand will lose customers. With online reputation management, we help keep your brand reputation sterling.
For any brand, product or service, online testimonials and reviews help customers feel confident in their purchase.
Social validation is so important that we provide the following ORM services:
- Comment Response
- Review Management
- Review Solicitation
- Reputation Reporting
Local Listings Management
If your customers can't find your brick-and-mortar business online, chances are they will go elsewhere. Be found with our local listing management services.
We will assess your brand, the number of locations, and your competition to provide you with a guided plan to be found in local search.
These services may include:
- Core-Site Listing Creation and Cleanup
- Name, Address, & Phone Validation (NAP Data)
- Tail-Site Listing Management
- Data Aggregator Management
Marketing Analytics
That which gets measured, gets managed. Understand the factors that drive marketing success. Let us provide insights you can act on.
Measurement Planning
Convert marketing objectives into quantifiable measurements. Planning to track performance will help measure success.
The planning phase helps to clarify marketing goals and objectives. When you know what it is you want your marketing to do for your business you can act on it.
Key Performance Indicator (KPIs)
Discerning top of the line profit from marketing efforts can pose logistical problems. But key performance indicators can be the shorthand by which your marketing success is measured between quarterly reviews.
Our team can help recommend the KPIs best suited to measure success for your brand and then teach your team how to review these indicators quickly, for maximum impact.
Marketing Reports
Know what value you are getting from your marketing at the end of a campaign.
Reporting on campaign success or failure can improve your brand’s marketing approach over time and help inform business decisions.
End-of-campaign marketing reports help encapsulate the factors that went in to the marketing, the results, and what can be determined from these results (ROI, awareness, lift, engagement, sales, and others).
Marketing Analytics
Near-real time reporting on a channel's marketing impact can help your brand see what is working and what is not, quickly. This is generally measured through data seen from your website as well as the marketing channels sending traffic there, but will be customized to your specific need.
Business Intelligence (BI)
Complex data processing and insights that impact how you run your business.
Running a business can be cumbersome in a data-rich world.
How will you know what products are performing and which could perform with just a little more marketing support?
Our business intelligence services help you answer the tough questions.
Trend Analysis
Have data but need divine insights from it? Our team of trend analysis experts will take your data in any form and help make sense of it.
Examples of trend analysis in action include SKU performance analysis for eCommerce brands, location performance analysis for multi-location healthcare brands, and customer insights for retail brands.
Executive Reporting
Distilled insights, shown clearly. Your c-suite needs to make informed decisions; help them do that with clear and concise executive reports.
Our team can help coach you on data presentation or take over the legwork for you to deliver timely, clear reporting that brings analytical thinking to the forefront of data storytelling.
